Feed The Pig
Feed The Pig is a national campaign that encourages young professionals to start saving money earlier - to feed that piggy bank.
It is truly 360 - with national TV, social, print, outdoor, content, interactive, radio, web, guerilla - the pig even shows up at business conferences and the odd spot.
Feed The Pig went from zero awareness in the target market up to 80+% awareness in two years.
"Armored Car"
"The Chase"
Digital/Banners
Radio
Feed The Pig Radio - "Lottery" - RS Writer