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Feed The Pig
Feed The Pig is a national campaign that encourages young professionals to start saving money earlier - to feed that piggy bank.
It is truly 360 - with national TV, social, print, outdoor, content, interactive, radio, web, guerilla - the pig even shows up at business conferences and the odd spot.
Feed The Pig went from zero awareness in the target market up to 80+% awareness in two years.
"Armored Car"
"The Chase"
Digital/Banners

Feed The Pig Skydive

Feed The Pig Wedding

Feed The Pig Twins
Radio
Feed The Pig Radio - "Lottery" - RS Writer
00:00 / 00:00
Social/Outdoor/Guerilla, etc

Facebook Engagement

On Good Morning America

Website

Outdoor

Cardboard Cutout at conferences

Guerilla /Social

Times Square

Benjamin Cartoon for kids

Youth Programs

Calculators-Organizers-Saving Tools

Just Chillin

Abe L Feed The Pig Subway
Kiosks/Banners/Digital Print
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Feed The Pig Water Bottles

Feed The Pig Chinese Food

Feed The Pig Armored Truck
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