Feed The Pig

Feed The Pig is a national campaign that encourages young professionals to start saving money earlier - to feed that piggy bank. 

It is truly 360 -  with national TV, social, print, outdoor, content, interactive, radio, web, guerilla - the pig even shows up at business conferences and the odd spot. 

Feed The Pig went from zero awareness in the target market up to 80+% awareness in two years.

"Armored Car"

"The Chase"

Digital/Banners

Feed The Pig Skydive
Feed The Pig Skydive
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Feed The Pig Wedding
Feed The Pig Wedding
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Feed The Pig Twins
Feed The Pig Twins
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Radio

Feed The Pig Radio - "Lottery" - RS Writer
00:00 / 00:00

Social/Outdoor/Guerilla, etc

Facebook Engagement
Facebook Engagement
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On Good Morning America
On Good Morning America
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Website
Website
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Outdoor
Outdoor
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Cardboard Cutout at conferences
Cardboard Cutout at conferences
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Guerilla /Social
Guerilla /Social
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Times Square
Times Square
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Benjamin Cartoon for kids
Benjamin Cartoon for kids
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Youth Programs
Youth Programs
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Calculators-Organizers-Saving Tools
Calculators-Organizers-Saving Tools
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Just Chillin
Just Chillin
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Abe L Feed The Pig Subway
Abe L Feed The Pig Subway
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Kiosks/Banners/Digital Print

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Feed The Pig Water Bottles
Feed The Pig Water Bottles
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Feed The Pig Chinese Food
Feed The Pig Chinese Food
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Feed The Pig Armored Truck
Feed The Pig Armored Truck
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