Bernie & Phyl's
This campaign is currently running. The approach of using stock footage and (poorly) dubbing in voices -
started out as a smaller, one-time push. The response was so overwhelming (from the client and from consumers) the campaign took on a life of its own and became the company's primary campaign, with over 60 spots produced, plus social/digital/outdoor/web.
Since B&P began running this campaign, their customer base has gotten younger and their business - which was formerly declining -
has been up year after year since.
In the first months the campaign ran. their business was as high as 23% gain in sales over the year before.
Extra special production note: I do most of the voices.