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A restuarant chain in the West.  This campaign was pretty controversial.  But when it started running, sales were immediately up.  So  at that point, the controversy tends to go away a bit.  In additon to being Creative Director on this campaign, I also was Director on these. This campaign had an digital presence as well including a social/interactive piece, a contest to nominate someone you know that is "Doing Good."

"Good Chicken"

"Good Beef"

"Good Turkey"

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