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Feed The Pig

Feed The Pig is a national campaign that encourages young professionals to start saving money earlier - to feed that piggy bank. 

It is truly 360 -  with national TV, social, print, outdoor, content, interactive, radio, web, guerilla - the pig even shows up at business conferences and the odd spot. 

Feed The Pig went from zero awareness in the target market up to 80+% awareness in two years.

"Armored Car"

"The Chase"

Digital/Banners

Radio

Feed The Pig Radio - "Lottery" - RS Writer
00:00 / 00:00

Social/Outdoor/Guerilla, etc

Kiosks/Banners/Digital Print

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Benjamin Cartoon for kids